We took over from the previous agency and doubled the share of pre-booked tables: 61% are now reserved in advance
Nautilus Seafood Restaurant & Bar is the only restaurant in Ubud dedicated entirely to fish and seafood. Here is how we rebuilt advertising around bookings rather than walk-in traffic.
Key Metrics Dynamics
| Metric | Before | After |
|---|---|---|
| Share of tables booked in advance | 29% | 61% |
| Bookings via site and Chope per month | x1 | x2,8 |
| Occupancy at peak hours (18:00–21:00) | 62% | 93% |
| Average occupancy per service | 51% | 78% |
| Average bill | x1 | +18% |
| Guests from paid traffic per month | — | ~1 300 |
| Total revenue over the year | x1 | x1,9 |
| Google rating | 4,8 | 4,9 (2 900+ reviews) |
Nautilus — the first restaurant in Ubud built around the sea
Nautilus Seafood Restaurant & Bar operates on Jl. Suweta in Ubud. It is the only venue in the area built entirely around seafood: oysters, lobster with zucchini pasta, barramundi with black dumplings.
The interior draws on the nautilus shell and golden ratio — organic forms, earthy tones, modern coastal aesthetic. Kitchen and bar operate daily from 3 pm to 11 pm.
The restaurant operated, but table filling was unpredictable
When we took over, ads were running but system strategy was missing. Traffic arrived, but walk-ins created service bottlenecks and inventory friction.
Audit findings:
- Partial analytics tracking: key actions and Chope bookings were omitted from reporting.
- No language segmentation — all Ubud audiences were lumped into one campaign.
- GDN and broad island-wide targeting produced cheap clicks with zero arrivals.
- Bookings were not optimized as a conversion goal.
Why bookings matter for seafood: Fresh seafood has short shelf life and high COGS. Pre-booking provides predictable demand, enabling precise purchasing and preventing item stock-outs.
Rebuilding advertising around predictable advance reservations
1. End-to-end Integration with Chope & GA4
Linked Chope booking widget directly to GA4 and Meta/Google Ad accounts. Ad algorithms optimized for users completing reservation actions.
2. Language & Geo-Segmentation
Segmented campaigns into expats, English-speaking tourists, and European traveler groups with tailored messaging for oyster sets and lobster dinners.
3. High AOV Set Menus
Promoted tasting menus and cocktail pairings in ad creatives. Pre-booked guests spent 18% more on average than walk-in guests.
2.8x Growth in Bookings & 93% Peak Occupancy
Want to convert random walk-ins into a system of predictable bookings?
We set up end-to-end tracking, connect reservation widgets to ad platforms, and bring high-intent guests.
Request Growth Audit