95% Peak Hours Occupancy & 2.6x Revenue Growth in 6 Months
FERRO Grill Restaurant & Bar — open-fire wood grill & seafood in Ubud. Here is how we built full-funnel marketing before opening day to rank among top Ubud spots.
6-Month Performance Growth
| Metric | At Opening | After 6 Months |
|---|---|---|
| Occupancy 19:00–22:00 (Peak) | 40% | 95% |
| Average evening shift occupancy | 31% | 74% |
| Occupancy 12:00–17:00 (Day) | 12% | 44% |
| Guests from paid traffic / month | 0 | ~1 650 |
| Revenue (vs opening month) | x1 | x2,6 |
| Google reviews count | 0 | 1 000+ (4,9) |
| Instagram followers count | 0 | 2 294 |
FERRO — the element of fire & iron in central Ubud
FERRO Grill Restaurant & Bar launched on Jl. Bisma in Ubud. Concept: Argentine grill, open fire, live embers, premium steaks, and seafood. Built from scratch from an abandoned location into a two-story garden restaurant.
Opening from scratch: fill the house on day one
Ubud is one of Asia’s most competitive restaurant markets. New spots launch weekly. Without a structured funnel, early downtime risk is huge.
Goal: Build marketing to secure bookings on opening night and reach 90%+ evening occupancy within 6 months.
Single Video Hit 3.5 Million Views & 66,000 Direct Shares
We developed our proprietary influencer system: «Trend List + Detailed Brief». Instead of generic barter, creators received exact viral audio hooks and story scripts.
Result: 66,200 shares directly into friend DMs. In hospitality, shares are the single strongest metric of intent to visit together.
751k Impressions & 30.69% Conversion to Directions & Bookings
| Google Ads Metric | Monthly Value |
|---|---|
| Impressions | 751 159 |
| Clicks | 24 941 |
| CTR | 3,32% |
| Conversions (directions + bookings) | 8 247 |
| Click-to-action conversion rate | 30,69% |
Opening a restaurant or looking to fill your dining room?
We manage your full marketing stack: site, analytics, Google Ads, Meta, SMM, production, influencers — measuring real seated guests, not just clicks.
Request Growth Audit